GMC Truck Month

Get Ready to Gear Up: GMC Truck Month at Mills Automotive Group

In the heart of Minnesota, where the lakes are deep and the winters are long, a truck isn’t just a vehicle; it’s a lifeline. Whether you’re hauling a boat to Gull Lake, navigating a snowy commute in Willmar, or heading out for a weekend at the hunting land, you need a machine that works as hard as you do.

That’s why GMC Truck Month is the most anticipated event of the year at Mills Automotive Group. Here is everything you need to know about what it is, why we celebrate it, and how it gives back to our local communities in Brainerd, Baxter, and Willmar.

What is GMC Truck Month?

GMC Truck Month is an annual sales event that brings the year’s best incentives and offers to our lineup of Professional Grade trucks. It’s the prime time to get behind the wheel of a new GMC Sierra 1500, a heavy-duty Sierra HD, or the versatile Canyon.

During this event, we offer a combination of:

• Massive Purchase Allowances: Significant cash-back offers that lower the total price of your truck.
• Competitive Financing: Ultra-low APR rates for well-qualified buyers—sometimes as low as 0% APR on select models.
• Bonus Cash: Extra savings specifically for Truck Month that can be combined with other offers.
• Loyalty & Trade-In Bonuses: Special incentives for current GMC owners or those looking to trade in their current vehicle.

Why We Do It

At Mills Automotive Group, we’ve been “Car People in the Care Business” since 1922. We don’t just host Truck Month to move inventory; we do it because we know the value a reliable truck brings to a Minnesota family or business owner.

We host this event to:

1. Reward Our Guests: After a long winter, we want to give our customers a reason to celebrate spring with a fresh start and a more capable vehicle.
2. Support Local Industry: From construction crews to farmers, our local economy runs on trucks. Truck Month helps business owners upgrade their fleets with lower overhead.
3. Honor the Tradition: The “Large Wooden Wheel” that symbolizes our group represents nearly a century of keeping our neighbors moving. Truck Month is a continuation of that legacy.

Benefits to the Brainerd/Baxter Community

The Lakes Area is synonymous with the outdoor lifestyle. In Brainerd and Baxter, your truck needs to be as comfortable for a family dinner as it is capable of towing a 25-foot pontoon.

• Recreation Ready: With the savings from Truck Month, our neighbors can spend more on the gear that goes behind the truck—whether that’s a new camper or fishing equipment.
• Safety for Our Families: Upgrading to a new GMC means accessing the latest safety tech, like Super Cruise™ and ProGrade Trailering, which are essential for navigating Highway 371 during the busy summer tourist season.

Benefits to the Willmar Community

In Willmar, the backbone of the community is agriculture and local commerce. A truck here is a tool, and Truck Month makes that tool more accessible.

• Boosting Local Business: Lower financing rates mean small business owners and farmers in Kandiyohi County can invest more in their operations rather than their monthly truck payments.
• Community Strength: When you buy local at Mills Auto Center in Willmar, those dollars stay in the community, supporting local jobs and events that make Willmar a great place to live.

Experience the Mills Difference

Whether you’re visiting us at Mills GM in Baxter or Mills Auto Center in Willmar, you’ll find more than just a deal. You’ll find a team dedicated to honesty, integrity, and efficiency.

GMC Truck Month won’t last forever. Stop by today to test drive a new Sierra and see why the “Professional Grade” life is better behind the wheel of a GMC from Mills.

Pro Tip: Check our current inventory online at MillsAuto.com to see the exact Truck Month savings available on your favorite models today!